Pikeville, KY – After several months of discussion, research, and design, University of Pikeville Athletics has officially unveiled a full-scale redesign package that includes several new branding elements. A new Bear logo pilots the debut, featuring a modern touch that incorporates key traditional elements.

UPIKE Athletics in collaboration with Norman, OK based Old Hat Creative brought to life the pieces that will represent the Bears for years to come. The process involved diligent attention to detail, focused on refreshing the brand while maintaining the core identity of the program. A refined and attractive product emerged as UPIKE Athletics debuted the effort for the first time on Friday via social media channels. The rebranding is a welcome refresher for the program, as the former logo held point for the Bears for over 20 years.

The branding package is extensive, featuring all-new primary and secondary logos along with an exclusive typeface, color palette, and sport specific pieces utilized to further establish the brand identity. In the main Bear insignia you will find elements that pay tribute to the geography of the community, with mountain peaks etched in the jawline and the silhouette of a tree above the brow.



Bears athletics and its partnership with Under Armour will also be rolling out a brand-new apparel shop that will be accessible via upikebears.com. The online store will provide fans the opportunity to shop officially branded merchandise, updated with the new branding elements. A special feature of the online marketplace will be the option to have sport-specific text and logos on customizable items.

 

"Our goal in the re-brand was to honor our past and build excitement for our next generation of UPIKE Bears.  The attention to detail in our designs was geared towards specific connections to our area, proud programs, and traditions of the past.  The new look bearhead and customized lettering packages put us in a class by ourselves in our marketing and development.  A huge thanks to the partnership with Old Hat Creative for their collaboration and guidance through this process.  I couldn't be happier with the outcome and positive direction of this re-brand!"