Pikeville, Ky. – University of Pikeville athletics is excited to announce its partnership with Opendorse beginning in the 2022-23 academic year.

The partnership provides UPIKE student-athletes access to the leading Name, Image, and Likeness (NIL) platform. Opendorse is the leading technology provider in the athlete endorsement industry. More than 80,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.

The all-in-one platform provides student athletes with best-in-class compliance, content, and education tools. The benefits include:

• Compliance: upon completing NIL deals, athletes can automatically disclose activity details to their institution to ensure eligibility.
• Content: athletes receive on-demand access to share photos and videos from games, practice and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more.
• Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

UPIKE will also launch an NIL marketplace. Marketplaces will facilitate fans, brands, donors and sponsors to directly support and maximize NIL success for student-athletes.

Athlete experience

• In addition to industry-leading NIL content, compliance and education solutions, every UPike athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels.
• Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.